Bringing innovation to roof management through animation
Making complex technology accessible with clear visual storytelling
Van Venrooy, a leading roofing specialist in the Netherlands, developed DakWatch - an innovative digital platform that gives property managers real-time insight and control over their entire roof portfolio. The challenge was introducing this sophisticated technology to their target audience in a way that felt approachable rather than overwhelming. The platform offers complex functionality including predictive analytics, multi-year maintenance budgeting, condition scoring, and strategic collaboration tools. Explaining these features through traditional methods like manuals or static presentations wouldn't capture attention or communicate the platform's value effectively. Van Venrooy needed a solution that could demonstrate DakWatch's capabilities while maintaining engagement. Working alongside Moekotte Media, we developed a comprehensive animated explainer video that guides viewers through the DakWatch platform step by step. The animation balances professional credibility with visual accessibility, using a mix of illustrated environments, animated interface demonstrations, and character-driven storytelling to make technology feel human and manageable. The video takes viewers on a journey from problem to solution. It opens with the challenge of managing complex roof portfolios, introduces DakWatch as the answer, walks through key features using actual interface screenshots brought to life through animation, and concludes with the platform's collaborative benefits. Every scene was carefully crafted to maintain clarity while showcasing the platform's sophistication and value.
Technology made human through animation
The DakWatch explainer video successfully introduced Van Venrooy's innovative platform to their market. By combining clear narration with engaging animation, the video makes sophisticated technology feel accessible and valuable. Property managers could immediately understand both what DakWatch does and why it matters for their operations. The blend of illustrated storytelling and interface animation proved particularly effective. Rather than overwhelming viewers with technical details, the video builds understanding progressively, using visual metaphors and character-driven scenes to humanize the technology while actual interface demonstrations provide concrete proof of functionality. This project showcased the power of animation in B2B technology communication. By choosing visual storytelling over technical presentation, Van Venrooy didn't just explain their platform - they made it feel essential, approachable, and exciting. The video continues to serve as a cornerstone of their DakWatch marketing, helping property managers understand the platform before they even request a demo.